Dave Wasenda is the founder of appliedgolf has been involved in the golf industry since 1987. During his career, Dave has been involved in over 40 club facilities and has personally managed or transitioned over 25 clubs over a ten-year span. Dave began his career at Forsgate Country Club, a 36-hole private country club in Monroe Township, New Jersey, as a golf cart attendant earning promotions to the position of Director of Golf Operations in 1997. From 1999 to 2006 he spent seven years with RDC Golf Group, the managing entity of Forsgate Country Club, personally managing, transitioning, and overseeing the company’s country club assets.
Dave has built a solid reputation throughout the industry and is known for his strong work ethic, dedication to excellence, and sound business and people skills. His leadership and ability to quickly identify and address service, employment, financial, and business issues and create solutions are among his strongest talents. Through his experience in the industry, Dave and his team provide clients with a “hands-on, team approach” while customizing programs to meet the needs of the property.
Throughout his career, Dave has been involved in many high-end golf and charitable events as an experienced planner. He has served on executive tournament committees and has worked directly with golf greats such as Arnold Palmer, Gary Player, Tom Kite, Tom Watson, Lee Trevino, Peter Jacobsen, Johnny Miller, Curtis Strange, Craig Stadler, Fuzzy Zoeller, John Daly, Natalie Gulbis and many more.
In his spare time, Dave is active with many business and charitable organizations and currently is President of the Board of Directors of the New Jersey Golf Owners Association.
Dave is married with two young children. In his leisure time, he enjoys creating and hosting regional car enthusiast events and managing his Ford car collection.
Vice President - Divisional Partner
Jim Geiger is the Vice President of appliedgolf and is involved with the operations and financial management of the company’s property portfolio. Jim obtained a BA in Accounting from Bloomsburg University and has over 15 years of experience in the operations and financial aspects of club management. Based in Fort Lauderdale, Florida, Jim has been with appliedgolf since its inception and is involved with most of the company’s facilities. Jim specializes in the turnaround and stabilizing of underperforming facilities in order to promote long-term growth and success. He is currently building appliedgolf’s presence in the southeast market.
Jim works closely with General Managers, Golf Professionals and Department Heads at the property level to ensure maximum performance for operations, customer service, marketing, facility upkeep, and financial results. He also prepares many financial reports which are utilized throughout the company to analyze performance and prepare strategies for improvement.
Jim has held the position of General Manager at The Golf Club at Cypress Creek in Ruskin, Florida, St. Petersburg Country Club in St. Petersburg, Florida, and various interim GM positions for newly acquired appliedgolf facilities during the transition phase.
Jim is also an avid golfer which offers him the opportunity to experience all aspects of the industry.
Director of Golf Operations
Lou Kubisa is Director of Golf for appliedgolf and is headquartered at Knob Hill Golf Club in Manalapan, New Jersey. Lou is responsible for the management of golf operations at all of the company’s properties. He formulates strategic planning for the golf operation and oversees the implementation of these programs with the respective course managers. He conducts site inspections and analyzes course performance to maximize the efficiency of the operation for all company properties.
A native of Endwell, New York, Lou attended Oswego State University and obtained his PGA credentials in 2007. An accomplished golf professional, Lou is recognized as one of the top touring pros in the State of New Jersey. Mr. Kubisa was the New Jersey Assistant PGA Player of the Year in 2003 and 2006 and was a Board member of the NJAPGA. He has worked at Binghamton Country Club, The Links at Hiawatha Landing in Binghamton, New York, and Forsgate Country Club in Monroe Township, New Jersey. In 2008 he joined appliedgolf, where he was named Director of Golf Operations.
Regional Director of Food and Beverage
Det is the Regional Director of Food and Beverage operations for appliedgolf. In this capacity, Det is responsible for all food and beverage operations at all the company’s properties. Det oversees the planning of all menus and pricing structures at each property while carefully evaluating the economic dynamics specific to the area. He is also responsible for budgetary planning and purchasing programs to effectively manage costs at each facility. In addition, he coordinates programs to recruit outings, banquets, and special events at all properties.
Det’s career includes the position of General Manager for Hawk Pointe Golf Club in Washington, NJ, and General Manager for Rock Barn Golf & Span in Conover, North Carolina. Before Rock Barn, over a fifteen-year time period, Det was the General Manager of Trump National Golf Club in Washington DC, Forsgate Country Club in Monroe Township, NJ, and Ashbourne Country Club in Elkins Park, Pennsylvania. In all three of these Clubs, Det was responsible for all phases of the Club operations and played an integral role in improving the level of facility management and the member/guest experience.
Prior to his positions in Country Club Management, Det held numerous positions in the Marriott Corporation. In these positions, Det’s focus was primarily on Food & Beverage where he started in Restaurant Management and eventually became Director of Food & Beverage at the acclaimed Tenaya Lodge and Resort in Yosemite, California. While in these positions Det become a Certified Food & Beverage Executive which enhanced his educational background in the industry.
John Hutchison is the Chief Agronomist for appliedgolf and is responsible for all golf course maintenance operations for all properties under management. In his role of Chief Agronomist, John assesses course conditions through site visits and creates and designs agronomic programs proprietary to each property. He is in charge of all the company’s golf course superintendents at each property. All of the golf course superintendents report directly to him. In addition, he coordinates all maintenance related purchasing to maximize cost management and effective equipment utilization. He oversees and approves all golf course maintenance budgets at each property.
John received a four-year degree in business administration from LaRoche College and attained certification at Penn State University for Turf Management. His career started at Rolling Green Country Club in Springfield, Pennsylvania in 1991, and in 1996 was named the New Jersey Regional Superintendent for Ron Jaworski Golf Management Company. John later served as the Head Superintendent at Old Orchard Golf Club in Eatontown, New Jersey. John joined appliedgolf in 2008 as the company’s Chief Agronomist.
Dave Reece is the Regional Agronomist for appliedgolf. After graduating with a BA in Advertising from Harding University, Dave obtained his certificate in Turf Grass Management from Rutgers University. He was hired in 1998 as the Superintendent to build and grow Hawk Pointe Golf Club and remained at the club for 17 years. Prior to Hawk Pointe, Dave worked as an Assistant Superintendent at Huntingdon Valley Golf Club in Philadelphia in 1997. He started his turf career as an Assistant Superintendent at Bedens Brook Club in 1990. With appliedgolf, Dave works with our regional clients to make sure their courses achieve the highest standard of playing conditions possible while conserving resources and promoting financial efficiency. Dave is married with a young daughter and enjoys playing golf and studying course design as a hobby.
Head Mechanical Technician
Bill Allert is the Head Mechanical Technician for the company and oversees all equipment maintenance and repairs at all properties under management. Bill is responsible for creating and implementing preventive maintenance programs, controls for shop inventory, and technical training and support for staff at all properties. He conducts site visits and confers with staff mechanics to assess the quality of all equipment and machinery used in maintenance operations.
Bill attended Brookdale Community College and has over 35 years of experience in equipment repair and service management. He also received extensive training from the leading manufacturer of golf course maintenance equipment, Toro, at their world headquarters in Minneapolis, Minnesota. With 10 years of experience dedicated to golf equipment and repairs, Bill provides appliedgolf and their clients with the necessary technical support to ensure continuity and stability with their respective operations.
Director of Communications and Marketing
Jill Duffy is the Director of Communications and Marketing for appliedgolf. Jill ensures that consistent design, branding, and an effective message is being delivered for appliedgolf and for all our clients. Jill’s custom work is evident in the many Websites, Blogs, Constant Contact, Online Event Management, and Social Media campaigns she has designed and re-branded for many of the appliedgolf facilities. Jill’s color integrations in digital and print campaigns provide our clients with state-of-the-art graphic designs and messaging.
Jill has worked as a Marketing Communications Manager, Art Director, and Senior Distance Training Consultant at MetLife. She is responsible for creating nationwide advertising campaigns and setting standards for the concept, layout, and design of websites, advertisements, and presentations. Jill’s achievements include Best of Bucks County for Graphic Design, Outstanding Graphic Art Achievement Award at the 8th Annual Exhibition of Print the Life Communicators Association Award of Excellence in newsletter design; as well as other honors for packaging and promotion. Prior to joining the team at appliedgolf, Jill founded her own website and graphic design business, Jill Duffy Designs, LLC.
Phyllis plays a vital role in organizing, maintaining, and recording all daily activities for the properties under management for the firm. In this capacity, Phyllis assumes many responsibilities and employs a detailed-oriented approach to all daily functions that are necessary to ensure accuracy and administrative oversight at each property and reports directly to the President and Chief Reporting Officer of the company.
Phyllis has been married for 25 years and is the proud mother of two daughters.